HUGE Production

What happens when you interview one person for 12 hours with no breaks, no edits, and no filters? That’s exactly what HUGE Production set out to explore with ECHO – a bold new interview format that goes deeper, feels more real, and shows what today’s social media often hides.

In this exclusive customer interview with Tokenize.it, you’ll learn how a podcast became a GmbH, why the founders chose GmbH tokens – and why ECHO is more than just a show. It’s the start of a movement.

“12 hours in a room without a break - we see the deepest and most honest insights into the most special people of our time. Nothing that happens in these 12 hours is cut or changed.”

We recorded a biography without breaks for 12 hours straight in a single room with one guest, something we call ECHO. Our first ECHO prototype was created together with Leon Richter, an entrepreneur and influencer from Dresden. It’s the first test to see whether something like this works and how it can be done. The whole thing will be released on July 4th on YouTube and Spotify.

Our mission is to provide honest and deep insights into the most remarkable personalities of our time.

Because almost all content on social media shows only the good sides, the colorful moments, or is completely fake, children and young adults get a completely wrong picture of life and the world.

‍When did you found your company?

We started our podcast in March 2024 and released one episode every Monday until March 2025. Then we decided to try something completely new and created ECHO. In May 2025, with an investment from Christoph Jentzsch, we officially started the company as a GmbH. The founders are Tadeus Jonathan Mehl and Konstantin Saifoulline.

What type of service do you offer?

We create long-form video and audio interviews (called ECHOs) on YouTube and Spotify. Our goal is to show honest and deep conversations with extraordinary people.

We reach a lot of people and work with brands and businesses that benefit from our audience. Because of this reach, we can launch products quickly and give them visibility.

Think of it like the Eiffel Tower: it doesn’t make much money from ticket sales, but the city earns a lot from everything around it - hotels, cafés, and shops. Our show is like our own Eiffel Tower. It brings attention and value to everything connected to it.

This is not a typical startup. We are not building a tech product. We are building a foundation that supports future businesses - ours and our partners’. When you invest in our company, you get access to our reach and promotion. Like a Growth booster for what you currently build.

And you invest in the mission behind it:

We want to show the deepest and most honest insights into special people.

We started with a prototype called ECHO. It’s like a digital biography. We sit with one person in a room for 12 hours without breaks, cuts, or edits. It’s raw and real. After that much time, people open up and share things they’ve never said before.

Our mission is to educate and inspire people with these deep and honest stories.

We provide what’s missing on social media - realness, depth, and truth.

How did you come up with the idea for your service?

After one year of podcasting, we knew we needed to stand out. We also wanted to go deeper with our guests. We realized that if we made the interviews longer, they would become more honest. People get tired, drop their guard, and start to open up. That’s how we came up with the idea for ECHO.

‍What is your vision/mission?

Bring real honesty back to social media, so young people stop getting dumber from Insta Reels and TikToks. In general creating a new kind of biography, like the ones from Walter Isaacson and to inspire and educate the world.

Who is your target audience?

Young people who want to learn and make a difference.

People who think differently.

People who dream big.

What does your roadmap look like?

Launch the ECHO 0.1 prototype on July 4, 2025, then use feedback to improve it.

How did you find out about Tokenize.it?

We wanted to be the first podcast that is owned by its community. We researched how that could work and found Tokenize.it as a platform.

What made you choose this type of fundraising?

It’s like a small IPO, but without the pain. That’s exactly what we need later when we want to give every listener a chance to own part of what we build.

How did your investors react to the introduction of virtual shares?

We’ll see :)

What opportunities do you see in the future with Tokenize.it?

The first show or podcast truly owned by everyone.

Sounds interesting...?

Then visit the webpage from HUGE Production or invest through our Investor landing page!

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