Pet-Tech Startup Howly Bowly

Pet-Tech Startup Howly Bowly

In a world where pets become indispensable family members, people are looking for solutions that cater to their well-being. The pet-tech startup Howly Bowly from Hesse has embraced this approach and offers an innovative solution for dog lovers: individually calculated dog food tailored to the needs of each four-legged friend. Presenting itself as a worry-free package for dogs, the startup focuses on freshness, quality, and above all, tailored nutrition. Under the motto "Give your dog what he deserves," they offer gourmet bowls developed in collaboration with veterinarians and animal nutritionists. These meals are not only a delight for the dogs' taste buds but also a source of energy, shiny coat, healthy skin, and good digestion. What makes this concept so unique? We spoke with founder Joachim Steffen to learn more about their vision. From the individual calculation of energy requirements to delivery right to the doorstep - they offer a comprehensive service for dog owners who want only the best for their four-legged friends.

When was the company founded?

Howly Bowly was founded in 2022 and has been on the market since early summer 2023.

What kind of service do you offer?

We are a pet-tech startup and deliver freshly cooked, highest quality dog food without chemicals and additives directly through convenient subscription shipping at We aim to help dogs lead healthier and longer lives. Our dog nutrition is precisely tailored to the needs of each individual dog.

How did you come up with the idea for your product?

After our beloved furry friend "Bella" fell ill, we decided to replace commercially produced dog food with a diet made from natural and high-quality ingredients. With a balanced, varied, and freshly prepared diet, we were able to restore "Bella" to full health within a few months. This positive result was the catalyst for the founding of Howly Bowly. We were aware that many dogs could have similar problems to our Bella.

During this time, I, Joachim, completed training as an animal nutrition consultant to develop a deeper understanding of the nutritional needs of dogs. From this experience, our digital platform for individual dog nutrition was born. Conventional dog food often does not consider the individual needs of each dog.

Founder Joachim Steffen, Source: BestFriend4You GmbH

How did you become aware of

Through a recommendation from our network while we were in the process of learning about tokenized assets in general.

Can you explain the motivation behind choosing this method of capital acquisition?

In our initial seed round, we specifically established two small investment companies to also involve smaller investors. With, this is now much easier and more flexible. Moreover, at the moment, it is also an innovative financing instrument that we as a young company are happy to embrace and support.

Could you elaborate on the response from your investors regarding the introduction of the GmbH Token?

That is received very well as a tool, because it's significantly easier for all parties involved compared to traditional participation. Boris Herzog - one of our first investors from last year, who has now also bought additional tokens - said: "It took just three or four clicks, a few inputs, and a subsequent transfer, a matter of five minutes; very good!"

Fur further information about Howly Bowly, please visit Website, Instagram and Facebook.

Published on

May 2, 2024

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